NNDC’s ‘More in Corby’ place marketing campaign (www.moreincorby.com) has helped to transform perceptions of the town as a place to live, work or commute from.
Funded by both public and private sector partners including local developers and national housebuilders, the campaign targeted potential buyers from London and the South East.
It has been successful in:
- Improving and maintaining a positive image of Corby locally, regionally and nationally amongst the target markets
- Supporting and increasing demand for new housing
- Attracting new investors and employers into the area as well as encouraging re-investment
The 'More in Corby' project was voted the Best Public Sector Campaign, in both 2007 and 2009, at the Estates Gazette Property Marketing Awards.
NNDC is now working with local partners to develop an effective marketing strategy and campaign approach that will promote neighbouring towns Kettering and Wellingborough as well as the surrounding area and emphasise the range of opportunities available across the whole of North Northamptonshire.
www.moreincorby.co.uk